What Were the Top 5 Christmas Ads of 2023?

It starts to smell a lot like Christmas. Do you know why? ‘Coz ‘tis the season. The baked cookies, caramel, cocoa, hot chocolate, and especially the fragrance of fresh pine trees. You name it and each of your senses can see it, smell it, and even hear it. It is the only season when not even a single brand mind drenching in the reds, the whites, and the greens. Whether it is a product-centric brand or a service-oriented business, nobody has been spared from the Christmas effect.

From offers to CSR activities, every brand goes another mile every December and always strikes the right chord when it comes to their methods of conveying it through their ads. That’s why we bring you the list of the most epic Christmas Ads of 2023, taking it to the next level of marketing. So here we go!

1. Deutsche Telecom: Questions That Matter, Connect Us More

Tagline: Questions that matter, connect us more

Intro: The white-red festivity is all about connecting with the family and celebrating the spirit of the holidays with them. And who knows it better than a telecom company? You can see a father’s way to connect with his son is by reminding him of his achievements that the former is so proud of. The mother rekindles her connection with the son by reminiscing his childhood memories she still has fresh in her mind. The aunt wants him to connect with the eligible bachelorette and the sister is just the easiest to connect with. But the most important connection is established by the grandmother who only wants to know if he is happy. To which he reciprocates with a smile on his face. And the ad ends with the tagline, “Questions that matter, connect us more”.

2. Apple: Fuzzy Feelings

Tagline: You make the holidays

Intro: While showcasing the camera quality of the smartphone, the entire focus of this ad is on the grumpy boss who in the end turns out to be a lonely person. The bothered and frustrated employee melts at the sight of him eating alone, which is a sad reality for many around the holidays. Apple gave this story, an empathetic twist by introducing Claymation in its truest form. The iPhone’s camera quality certainly gets highlighted along with the message that it is us who can make this holiday season, special for everyone if we let our fuzzy feelings take over. If you want your Canada-based brand to excel, then join forces with a social media marketing agency in Canada and get started with your charismatic Christmas marketing.

3. Coca-Cola: Anyone Can Be Santa

Tagline: The world needs more Santa

Intro: Christmas is all about spreading joy and kindness so that everyone can feel the warmth of the season. The F&B giant has been the real OG behind the Christmas and every time banks on the season’s colors as it blends well with the brand colors too. This year, it brings us the simple yet a strong message that everyone can be Santa Clause by making small efforts and doing small things for others. The sheer joy one feels after seeing someone smile because they helped them, is inexplicable. They core message of the brand is to simply go with the festive flow and be a part of everyone’s joy.

4. John Lewis: Snapper – The Perfect Tree

Tagline: Let your traditions grow

Intro: The UK-based John Lewis & Partners is not just a high-end department store. Being a family business, it is also a symbol of the household where they understand each other, through thick and thin. When the kid excitedly bought those mystery seeds, he gave it his heart, soul, and sweat, making it a part of his family. Even when his family throws it out for their own safety, the little master cannot comprehend that situation and considers Snapper (Venus flytrap), his Christmas tree. It doesn’t matter to him if that carnivorous plant was once going to eat his family dog or cause a ruckus at midnight. To that little boy, it is his tree that he nurtured with his hard work and made it, his family. Maybe the brand wants to convey that family is family, no matter what.

5. Lidl GB: A Magical Christmas with Lidl’s

Tagline: A Magical Christmas with Lidl

Intro: The grocery store chain is running a CSR initiative under the brand name, where it is simply asking its viewers and users to gift a toy to Lidl’s toy bank and share the magic of Christmas. Being recognized as the Supermarket of the year by Retail Industry Awards 2023, Lidl shows how one doesn’t have to go another mile to make someone feel a part of the family. All it takes is small gestures and a feeling of warmth which that dog showed to his backyard raccoon in the commercial. Gifting is a way of telling the receiver that you care for them and you want to see them happy. This campaign aims to motivate as many people as possible to donate a toy to the underprivileged and make their holidays, merrier.

Conclusion

With these top 5 Christmas ads of the year, we would like you to amplify your digital marketing efforts and take it another mile ahead with the right strategies and campaign. Get in touch with SkyTrust, your digital transformation partner in Canada.